Logo Design for high-end gaming computer line

Joule Performance is a system integrator for gaming and professional PCs from the Swiss. This is their top-of-the-line product, and they wanted to show that.

The idea was to show something cutting edge, sturdy, and modern, to resemble a sports car logo a bit.

Also, because this is a Swiss company and this is their top-of-the-line product, they wanted something that literally depicted that, like a peak—a mountain peak, a peak of engineering, a peak of computing, and yes, the Alps have peaks.

Solution was this logo, something that is showing cutting edge and peak at the same time, literally while giving the vibe of something sturdy and bold.

This project is a showcase of my logo design process.