Personal brand strategy and identity design

What if someone was there to brake all the modern fitness myths and help men get their life in balance starting form a ground up creating a self improvement mindset and good fitness routines.

That's what is Nikola all about teaching and helping men achieve their physical goals sustainably.

Nikola needed guidance in developing a strategy based on his ideas and outlining his vision, mission, key values, and characteristics he will show.

Then, turning that into a brand story and defining a visual identity direction that would make him easily remembered and recognized.

Solution

Branding him as a holistic trainer, and then working through his values and target audience, we identified the attributes that a brand's appearance should show:

Masculine, dynamic, balanced, and simple.

This resulted in this awesome visual identity with a lot of elements focused on memorability, including social media templates, merch, and collateral.